Chronic diseases
represent 75% of death
causes worldwide and rising*

*Source: Wu, Shin-Yi, and Green, Anthony. Projection
of Chronic Illness Prevalence and Cost Inflation WHO, CDC

Fruits & Vegetables
remain the best prevention
strategy to reduce the risk*
500g / Day = 42% Risk Reduction

*8 years study realized on 65,226 persons.
Readapted from Oyebode O, et al. J Epidemiol
Community Heath 2014; 69:856-862

Carotenoids are the
best biological marker
for fruit and vegetable

*Source: National Academy of Sciences

Instantly, from the palm of your hand
One X brings you the most accurate diet biofeedback,
by measuring your skin carotenoid concentration

Understanding the critical balance
between Antioxidant and Oxidative Stress

Research has proven that an unhealthy lifestyle is the leading cause of obesity, faster aging and most chronic diseases. Their prevalence has rapidly increased over the last 30 years. The key underlying mechanism is called oxidative stress and is gaining greater medical attention.

For example, did you know that high oxidized cholesterol is a 3 times greater risk factor of heart disease than simply elevated cholesterol, which is routinely measured by most doctors? (1)

Our antioxidant defense is a network made of enzymes, vitamins, minerals and critical
compounds such as carotenoids and flavonoids.
Like for many processes in the body, balance is critical.

Free radicals are scavenging molecules lacking one electron. They're constantly hunting for electrons from other molecules in your body, to "stabilize" themselves. By doing so, they produce chain reactions of damage to cells and DNA.

Well, we're constantly under the assault of free radicals, which accumulate over our lifetime as a byproduct of our metabolism. And today's lifestyle that has worsen the balance, creating more oxidative attacks with lower antioxidant protection.

Our body is programmed to tolerate and actually thrive from infrequent stresses
but it cannot handle unchecked chronic attacks.
That's the point where aging accelerates and disease settles in.

The central Role of Carotenoids in the human Antioxidant Network

As shown on this interactive map, most antioxidants require some sort of "synergic partner" antioxidants that allow them to work more efficiently. This key mechanism is called Antioxidant regeneration, whereby antioxidant protect each other against respective degradation.
Carotenoids play a key role as a central defender in this protection complex.

Indeed Antioxidant and free radicals obey a constant dance of oxidation / reduction (redox) process. Isolated antioxidant can neutralize a specific free radical but need the support of a different antioxidant not to turn himself a free radical!
That's why food complex have so far been the most potent antioxidant substrate since a wide spectrum of antioxidants are present.

Now, what are carotenoids exactly? They are these yellow, orange and red pigments synthesized by plants. In addition to foods of those colors, they can also found in dark leafy greens such as spinach and kale and green veggies such as broccoli and peas. There are more than 750 carotenoids present in human and food complex but 5-10 of them are known to play a critical role. (b-carotene, a-carotene, b-Cryptoxanthin, Lycopene, Lutein, Zeaxanthin, Astaxanthin) Carotenoids are an excellent proxy to assess the level of your antioxidant network. Antioxidants tend to move together since they exercise interconnected auto-protection functions.

Health - Oxidative stress
& Carotenoids level

Hundreds of studies have associated carotenoid level with risk to develop major health conditions such as cardiovascular disease, certain types of cancer, neurodegenerative disease and even metabolic issues such as diabete, obesity. Carotenoids level is also strongly related with aging and skin quality.

See the Research

Lifestyle - Oxidative stress
& Carotenoids level

Since most of these health conditions are "lifestyle-born" disease, it is not astonishing to also see a strong connection between each of your lifestyle habit and your carotenoids level change. (carotenoids kinetics)

See the Research